Persuasion: Central and Peripheral Routes

By Brad Bell People may be persuaded in different ways.   In this article, I provideinformation about two different ways of being persuaded.  Before providing information on these ways of being persuaded,I will define persuasion. What is Persuasion? There may be a number of possible definitions of persuasion.  Below is one persuasion definition: Persuasion occurs when one’s… Continue reading Persuasion: Central and Peripheral Routes

Organizational Culture

  By Brad Bell Organizational culture can be viewed as an important concept inorganizational psychology and social psychology.   It is important todefine organizational culture. Organizational Culture Definition: What is organizational culture?  There are many possible definitions of organizational culture.  Below is one organizational culture definition: Organizational culture reflects the values, beliefs, and norms that characterize… Continue reading Organizational Culture

Why Is Art Important?

By Brad Bell Many people enjoy creating or viewing art.  Thus, one basic question is, why is art important?  In this brief article, I provide three possible reasons why art is important. Happiness Art can be considered important partly because it may foster happiness.   Art has an aesthetic quality that may bring joy to… Continue reading Why Is Art Important?

The Availability Heuristic

By Brad Bell The availability heuristic is an important concept in psychology.  What is the availability heuristic?   Tversky and Kahneman (1973) proposed that people may use an availability heuristic to judge frequency and the probability of events.  Using the availability heuristic, people would judge the probability of events by the ease inwhich instances could be… Continue reading The Availability Heuristic

Vividness and Memory

By Brad Bell Imagine that you have to teach a course that many students find difficult and dry.  Many students seem to have difficulty recalling many of the concepts in the course.  What can you do to increase their recall of concepts and improve grades on exams? Presenting information in a vivid manner is one… Continue reading Vividness and Memory

Can Listening to Songs with Prosocial Lyrics Influence Donating Behavior?

  Music is an important part of our lives.  Many people spend aconsiderable amount of time listening to music.  Listening tomusic may be beneficial in a number of ways.  One of the waysthat it may be beneficial is by increasing helping behavior.  Could listening to songs with prosocial lyrics increase the number of people who… Continue reading Can Listening to Songs with Prosocial Lyrics Influence Donating Behavior?

Why Is Empathy Important?

By Brad Bell Empathy may be one of the most important attributes.  Empathy involves being able to see things from another person’s perspective, as well as being able to feel what another person feels.  There may be several reasons why empathy is important.  These reasons include building rapport, reducing conflicts, and increasing helping behavior. Building… Continue reading Why Is Empathy Important?