{"id":447,"date":"2023-11-04T18:03:57","date_gmt":"2023-11-04T18:03:57","guid":{"rendered":"https:\/\/psychologyandsociety.com\/?p=447"},"modified":"2023-11-24T17:34:42","modified_gmt":"2023-11-24T17:34:42","slug":"does-the-familiarity-of-the-charity-influence-donations","status":"publish","type":"post","link":"https:\/\/psychologyandsociety.com\/index.php\/2023\/11\/04\/does-the-familiarity-of-the-charity-influence-donations\/","title":{"rendered":"Does the Familiarity of the Charity\u00a0Influence Donations?"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>By Brad Bell<\/strong><\/p>\n\n\n\n<p>You may think that a more familiar charity would receive more<br>money than a less familiar charity. \u00a0\u00a0People may donate more money to a well-known charity than a less-known charity because of a greater perceived credibility. \u00a0\u00a0However, some findings cast doubt on this idea.<\/p>\n\n\n\n<p>Thornton, Kirchner, and Jacobs (1991) conducted three studies<br>investigating the influence of charity familiarity. \u00a0These studies also<br>involved the investigation of the influence of photographs. \u00a0Two of the studies involved door-to-door fundraising, and one of the studies involved countertop displays in stores. \u00a0In all three studies, there was no statistically significant difference between the well-known charity and the less-known charity with respect to the amount donated.<\/p>\n\n\n\n<p>The findings of three studies cast doubt on the idea that a well-known charity would receive more money than a less-known charity. &nbsp;An organization could strive to become better known before asking for donations. &nbsp;However, the findings from three studies suggest that this may not be necessary.<br><br><strong>References<br><br><\/strong>Thornton, B., Kirchner, G., &amp; Jacobs, J. &nbsp;(1991). &nbsp;Influence of a &nbsp;<br>&nbsp;Photograph on a Charitable Appeal: &nbsp;A Picture May Be Worth a<br>&nbsp;Thousand Words When It Has to Speak for Itself. &nbsp;<em>Journal of<br>&nbsp;Applied Social Psychology<\/em>,&nbsp;<em>21<\/em>, 433-445.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Brad Bell You may think that a more familiar charity would receive moremoney than a less familiar charity. \u00a0\u00a0People may donate more money to a well-known charity than a less-known charity because of a greater perceived credibility. \u00a0\u00a0However, some findings cast doubt on this idea. Thornton, Kirchner, and Jacobs (1991) conducted three studiesinvestigating the &hellip; <a href=\"https:\/\/psychologyandsociety.com\/index.php\/2023\/11\/04\/does-the-familiarity-of-the-charity-influence-donations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Does the Familiarity of the Charity\u00a0Influence Donations?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,16],"tags":[],"class_list":["post-447","post","type-post","status-publish","format-standard","hentry","category-fundraising","category-helping-behavior"],"_links":{"self":[{"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":7,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/posts\/447\/revisions\/477"}],"wp:attachment":[{"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psychologyandsociety.com\/index.php\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}